But the site has always resisted the temptation to build anything beyond the simplest business of selling display advertising on a single homepage. Owner Matt Drudge is also still adept at attracting attention, such as last week when his was the only major news site to post the El Paso, Texas, Walmart shooter’s manifesto. Two decades after rising to prominence for breaking news of the Bill Clinton–Monica Lewinsky affair, it remains one of the most popular websites in the United States and a key source of right-wing ideas for its readers, including President Donald Trump.
The Drudge Report, with its Web 1.0 design offering a single page of links, is one of the enduring internet media business success stories.
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